This has several interesting implications:

On one side during token downturns, this can represent significant discount on our services, which could also mean more business.
More business leads to more demand for the token, thus driving the token price up to its floor price.
The discount is available only for users of our services and not token price speculators, making it a true utility.
In certain scenarios the mere concept of a price floor, can help the token to stabilize and not dip below the price floor levels in the first place.

This approach also passes the tokenomics smell test - "Who pays the bill?" The company issuing the token does - it forgoes revenues in order to support the token price. Of course this approach also has downsides - you lose revenue, and it is generally only applicable to high margin businesses where you can afford to lose the revenue.