Web3 token design.
Engineered,
not guessed.

Numbers up front, not in footnotes.

FinDaS has designed Web3 token economies since 2018, across DeFi protocols, Layer 1 and Layer 2 blockchains, GameFi, SocialFi, DAOs, and DePIN networks. Modelled before a single token ships.

We offer Web3 token design and whitepapers, token economy audits, and Monte Carlo simulations.

Tokenomics designed
200+
Raised by our clients
$1BN+
Projects advised
300+
Chains supported
All

What our clients actually say.

Hristo and the FinDaS team truly exceeded expectations. Building our token economy required someone with extensive knowledge, and FinDaS's domain expertise is amongst the few that stand out in this field.

Brandon KindCEO, Clutch

Working with Hristo redefines your understanding of "great work". He completely redefined the areas he was supervising, consistently introducing new models, all followed by flawless execution. Hristo is literally irreplaceable.

Lukas N.COO, Bridge Mutual

Excellent work. One of the best writers I've worked with. This was a highly technical, tedious job. There are only a few people in the world with the domain knowledge to complete this project. I cannot recommend Hristo enough.

Clay CollinsCEO, Nomics

Not your average Web3 token design.

01 / EXPERIENCE

Experience & expertise

Hundreds of projects tested across DeFi, L1s and L2s, GameFi, SocialFi, DAOs, and DePIN. We know which setups work for which protocol type, pre- and post-launch.

02 / FOCUS

No conflicts of interest

Specialised tokenomics only. Full-service shops ship simpler, market-friendlier models at the expense of sustainability and utility.

03 / TEAM

No handovers

You meet our senior experts on the intro call, and you work with them through every deliverable. No juniors parachuted in later.

04 / VALUATION

Valuation-led approach

Most firms skip token valuation entirely. We put future value front and centre. It's the blind spot that kills Web3 token design.

05 / METHOD

Data-driven and bespoke

From a data-science background, we build bespoke models from data, not vibes. With continually refreshed research.

06 / HORIZON

Built to last

Designs that hold up across multiple market cycles. Sustainability first, not as a buzzword.

The people who'll actually design your tokens.

No handovers, no juniors, no hand-off-and-vanish. You meet them on the intro call, you ship with them.

Hristo Piyankov, Lead Web3 Token Economist at FinDaS

Hristo Piyankov

Lead Web3 token economist

Hristo is one of the best-known Web3 token design experts in the industry. He is a top Web3 LinkedIn voice and a mentor in accelerators such as Brinc and HyperNest. Hristo teaches a university masters degree in Cryptoeconomics and DeFi. Across 300+ Web3 projects (DeFi protocols, Layer 1 blockchains, GameFi, DAOs), he understands what drives sustainable token value in every vertical.

Before crypto, Hristo spent 12+ years as an Analytics Director and Data Scientist in TradFi, bringing rigorous quantitative methods to Web3 token design.

Diana Ilieva, Web3 Token Design Consultant at FinDaS

Diana Ilieva

Web3 token design consultant

As a tokenomics consultant, Diana has designed token economies across the Web3 spectrum: utility tokens, DeFi protocols, stablecoins, and DAO governance. She excels at translating complex protocol mechanics into sustainable economic models.

Diana comes from an IT background, reaching senior management and heading a team of 23 people. That background gives her a technical edge in understanding smart contract constraints and protocol architecture.

She has a MSc in Finance and Banking from the University of York and teaches a course in "Financial Markets and Cryptocurrency" at UNWE's Masters programme for "Cryptoeconomics".

Web3 token design, in the open.

The questions we keep getting.

Can't find your answer below? Book a free intro call, we'll work through it with you, live.

01 What is Web3 token design? +
Web3 token design is the process of creating the economic model for a token inside a decentralised application or protocol. It covers how the token captures and distributes value, how supply is managed, and what incentives drive user behaviour as the network grows.
02 How is Web3 token design different from traditional tokenomics? +
There is no meaningful difference. Web3 token design, tokenomics, and token engineering all refer to the same discipline. Some firms use different terms as a marketing distinction, but the core work is the same. More on this in our tokenomics vs token economy article.
03 What makes a Web3 token design sustainable? +
Sustainability comes from aligning token supply with genuine demand. That means utility that creates organic demand, monetary policies such as burns or buybacks, and vesting schedules that do not create unsustainable sell pressure. FinDaS stress-tests every design with Monte Carlo simulations to find failure points before launch.
04 Does FinDaS design tokens for all blockchain networks? +
Yes. FinDaS has designed token economies across all major chains and is chain-agnostic. The economic principles behind good token design are universal. The implementation layer is a technical decision that follows the economic design. See our portfolio for examples across different chains.
05 What role does token valuation play in Web3 token design? +
Token valuation is central to the design process. Most firms avoid it because it is complex, but without a valuation there is no way to assess whether the tokenomics can sustain the token's price. FinDaS uses multiple valuation methodologies including network value to transactions, discounted cash flow, and full economy simulations.
06 Can FinDaS redesign tokenomics for a project that has already launched? +
Yes. FinDaS offers tokenomics audits for live projects, reviewing the existing setup, identifying weaknesses, and recommending improvements. For projects that need a larger overhaul, FinDaS can design revised tokenomics with updated monetary policies and sustainability improvements. Book a call to discuss.

Bring your project to a real Web3 token designer.

Free, no obligation, no juniors. We'll answer every question about your Web3 token economy and tell you candidly where the weak spots are.

Intro call · 30 min
Duration30 min
WithHristo or Diana
FormatVideo, any timezone
CostFree
Book your slot